Thought leadership
A distinctive point of view, shaped into ideas that senior retail audiences value.
Typical deliverables
- Narrative and themes
- Articles and reports
- Executive voice coaching
Advisory services / Thought leadership & PR
Retail thought leadership
& PR.
A distinctive point of view, shaped into ideas that senior retail audiences value – and credible visibility that earns attention rather than simply buying it.
Who it's for
Technology companies selling into retail that need authority and visibility with the audiences that matter. Founded by Andrew Busby, an industry-recognised retail expert, speaker and writer featured in Forbes, Fortune, the BBC and national press.
Public relations
Credible visibility that earns attention rather than simply buying it.
Typical deliverables
- Media strategy
- Commentary and interviews
- Campaign amplification
Proof
200M+
Global PR reach for one client
Your thought leadership questions, answered.
- Who is thought leadership and PR support for?
- Technology companies selling into retail that need authority and visibility with senior retail audiences.
- What does thought leadership include?
- Shaping a distinctive point of view into ideas senior retail audiences value: narrative and themes, articles and reports, and executive voice coaching.
- What does PR support include?
- Media strategy, commentary and interviews, and campaign amplification – credible visibility that earns attention rather than simply buying it.
- What experience does Redline Retail bring?
- Andrew Busby is a retail expert, speaker and writer featured in Forbes, Fortune, the BBC and national press, and recognised as a Top 100 Global Retail Expert (RETHINK Retail & RTIH).
- What results has this work delivered?
- PR work for one client achieved more than 200 million in global reach.
- How can we work with you?
- Engagements can take the form of an advisory retainer, a focused sprint or an embedded partnership through a launch, deal or growth phase.
Engagement models
The right shape for
the work at hand.
Advisory retainer
Ongoing senior perspective and commercial support.
Focused sprint
A defined challenge, tackled with pace and clarity.
Embedded partner
Close support through a launch, deal or growth phase.
Related services
Start the conversation