The right doors, opened.
Personal introductions to senior decision-makers at the retailers you're targeting – from someone they already know and trust.
Helping technology providers reach retail’s decision-makers
Boosting your brand.
Driving your growth.
Redline Retail helps technology providers reach the senior decision-makers at UK retailers. Andrew Busby brings 30 years inside retail, warm introductions, invitation-only roundtables and hands-on support to help you win the deal.
“Andrew’s extensive network and credibility within the retail sector enabled introductions to key stakeholders across major UK retailers, helping BOXTEC establish and strengthen strategic relationships that would have otherwise been difficult to access.”
Access you can't buy
Retail's decision-makers already sit at our table.
Through invitation-only roundtables, Redline Retail has hosted the most senior leaders from across UK retail – no pitches, just trusted conversations. Unrivalled access for technology partners to retail’s C-suite.
38
Retail leaders
29
Retailers represented
17
C-level, chair or founder seats
Harrods · Primark · Boots UK · John Lewis · M&S · Currys · Holland & Barrett · Screwfix · DFS · British Retail Consortium
“Redline Retail dinners are an opportunity for senior retailers to connect and share insights in a trusted environment. No pitches, no pressure, just retail leaders exchanging thoughts on the retail issues of the day.”
What you get
What changes when you work with Redline.
A name retail recognises.
Your leaders' point of view in front of retail audiences through commentary, articles, events and PR – so buyers know who you are before you call.
A sales team that speaks retail.
Coaching on how retailers really think, buy and decide, from someone who has sat on both sides of the table.
Deals that move.
Hands-on support on live opportunities, from stakeholder mapping to the final objection.
Redline Retail has helped technology partners turn retail access into millions in qualified pipeline.
How it works
Simple to start.
Built to compound.
01
A short conversation.
Tell us who you want to reach and where growth is stuck.
02
A focused plan.
Target retailers, the story that will land with them, and the routes in – introductions, roundtables, visibility.
03
Access, then momentum.
Introductions and visibility build on each other, so every conversation makes the next one easier.
Work as a monthly advisory retainer, a focused sprint, or an embedded partner through a launch or deal.
Let’s talkHow we help
Three ways in.
One goal: pipeline.
Access & pipeline
Senior introductions, retail leader roundtables, deal coaching and sales team coaching.
Authority & visibility
Thought leadership, PR, commentary and speaking.
Strategy & go-to-market
Positioning, buyer proposition, board advisory and market intelligence.
Why Andrew
Thirty years inside retail.
On both sides of the table.
Andrew Busby ran IT across more than 700 Superdrug stores before spending two decades selling technology into retail – winning business with Booker, Iceland and a national grocer. Today he writes for Fortune, speaks at retail conferences around the world and hosts the retail podcast What's in the Box. Retail leaders take his calls because he speaks their language – and has never wasted their time.
Fortune · Forbes · City A.M. · BBC · RETHINK Retail & RTIH Top 100 Global Retail Expert
Meet AndrewWhat clients say
What clients say.
“Redline Retail dinners are an opportunity for senior retailers to connect and share insights in a trusted environment. No pitches, no pressure, just retail leaders exchanging thoughts on the retail issues of the day.”
“Andrew is one of those retail enthusiasts that really gets the industry. As MD of John Lewis, Andrew would be at all our Analyst and Press events. Always engaging, wanting to know more, and going that extra mile. Then providing thoughtful, insightful, and incisive coverage or comment. It was a pleasure working closely with him during my tenure.”
Client case study
BOXTEC: Turning industry relationships into qualified pipeline.
Credible podcast content, personal introductions and invitation-only Leaders Roundtables brought BOXTEC’s leadership into conversations with senior UK retail decision-makers.
Read the BOXTEC case studyThe growth flywheel
Why it compounds.
Authority opens doors. Familiarity warms them. Introductions turn them into pipeline – and every new conversation sharpens the next idea. That's the Redline Retail Growth Flywheel.
REDLINERETAIL
01 / Thought leadership
Thought leadership
Distinctive points of view turn hard-won expertise into authority the market recognises.
Latest thinking
Retail insights.
Without the noise.
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Listen to the episodeStart the conversation
Who do you
need to meet?
Tell us the retailers on your target list. We'll tell you honestly whether we can help you reach them.
Let’s talk